- 10 April 2026
On 31 March 2026, the webinar "Ideas and Universities" titled "Institutional Logics of Knowledge Exchange via Social Media in the Age of AI: Chinese Academics' Perspective" was successfully held. The event was co-organised by the Graduate School of The Hang Seng University of Hong Kong (HSUHK) and the Centre for Global Higher Education (CGHE), with support from the Asia-Pacific Higher Education Research Partnership (APHERP). The session was moderated by Professor Mok Ka-ho , Provost and Vice-President (Academic and Research) of HSUHK, featuring Dr Zheng Gaoming, Assistant Professor at the Institute of Higher Education Research, Tongji University, as the keynote speaker.
Research presented at the webinar revealed that academics in Mainland China are actively using social media platforms (such as Bilibili and Douyin) for public knowledge exchange. Data showed that the number of active scientists on Bilibili surged from nine in 2017 to over 640 by 2025. The study suggested that this trend is driven by a sense of professional mission and community service—a modern manifestation of the traditional Chinese "scholar-official" culture—rather than policy factors.
The study also highlighted that AI algorithms serve as both an enabler and a challenge. On the one hand, they accelerate knowledge dissemination; on the other hand, they may lead to issues such as content oversimplification and "information cocoons". Furthermore, the current academic evaluation system does not yet fully recognise the value of knowledge exchange via social media – a key concern for future policy consideration.
Through co-organising this international webinar, the Graduate School of HSUHK continues to promote cutting-edge discussions on the development of higher education in the AI and digital era, while fostering dialogue between local and international academic communities. The next webinar in the series is scheduled for April 22. For further details, please refer to the event announcement.